Virtual Tour - Wechat application

Creative lead on a year long project with a number of phases. Initial conception was part of a campaign, which was then made into an independent product. Designed from scratch as a virtual dealership walkthrough which expanded to include Lincoln digital tools - locate a dealer and build and customize your Lincoln. An important requirement for client was to mimic a real dealership walk through which came through from the initial planning stages. Role included project planning, user flows, wire framing, overlay animation and designs, overseeing vendor for 3D environmental construction and H5 WeChat integration, asset creation, user testing and optimization.