Hundreds of templated products were tested out to accomodate three requirements: targeted personas, different types of brand products and different sizes based on media specifications.
Customized Messaging and Imagery
To be applied to a variety of products – rich media, banners and video
Each targeted product would link back to a tailored brand page suited to that persona, serving up elements based on their ID. For a user that was researching detailed specifications online through a number of auto-vertical sites would be served a page showing elements of deep dive features compared to a new level user who was just entering the market.